Marketplacer and Adobe accelerate partnership on global commerce marketplace – iTWire


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COMPANY NEWS: Marketplacer, a global platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, today announced that it has been certified as an Accelerate Partner within the Adobe Exchange Experience Cloud program.

Marketplacer has supported great customer outcomes by integrating to Adobe Commerce to deliver connected marketplaces enabling organisations to scale their business by building multi-channel commerce experiences for B2B and B2C customers in a single platform.

As an Adobe Accelerate Partner, Marketplacer will now be able to add further value for retailers, brands and the solutions providers that serve them. Curated marketplaces and access to integration will result in faster time to market, rapid scalability, and limitless feature functionality to meet the ever-evolving needs of a marketplace. At the same time, it will gain access to programmatic marketing support and integration matter expertise to support best practice deployments.

Marketplacer chief alliance officer John Mullins said “Adobe exemplifies the type of strategic technology partner we like to work with as they focus on delivering a great customer experience with an incredibly robust and innovative Commerce Platform. We want to bring growth to every Adobe Commerce customer on the planet through our Marketplace and Range Extension Platform.

“Our Accelerate Partner status with Adobe enables Marketplacer to better address the large and global opportunity for marketplaces and to support our strategy of being the world’s best marketplace platform. We look forward to serving as a trusted partner of Adobe and our mutual customers in the years ahead.”

Marketplacer customers in Australia include household names such as Woolworths, SurfStitch and BBQs Galore, all of whom are powering ahead with marketplaces to drive great digital customer experiences.

“Marketplacer exemplifies the superior capabilities of an Adobe Accelerate Partner enabling organisations to rapidly scale their businesses through multi-channel commerce experiences,” said Adobe Enterprise Solutions APJ chief technology advisor and product manager Scott Rigby. “We look forward to deepening our partnership and delivering greater customer outcomes through the integration of Adobe Commerce into the Marketplacer platform.”

Marketplacer recently hosted a webinar titled The future of eCommerce and why online marketplaces are leading the way. Speakers included John Vikas, senior manager, Adobe Commerce, Adobe, and Bob Schwartz, founder of, former president of Magento, and board executive, Marketplacer.

For access to the on-demand webinar, please visit: The future of e-commerce and why marketplaces are leading the way.

About Marketplacer

Marketplacer is a global technology software as a service (SaaS) platform equipped with all the tools and functionality needed to build successful and scalable online marketplaces, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, through to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.

Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and apply it to new marketplaces. Marketplacer is responsible for the creation of online eCommerce solutions and business transformations of companies around the world. Visit for more information.

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