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Tuesday, 26 October 2021, 8: 04 pm

Press Release: APEC

A multisector list of

Short answer:
Infrastructure, capacity, funding and equality. These are
the four main demands to government officials from micro,
small and medium enterprises (MSMEs) in APEC economies,
according to the participants of the APEC Cross-border
E-Commerce Training (APEC CBET) workshop held in September
2021, under a #MakeYourVoiceHeard campaign for small

The event, endorsed by the Committee on
Trade and Investment with the support of ecommerce firm
DHgate, to explore themes laid out in the APEC Putrajaya
Vision 2040, notes the current heightened significance of
the digital economy and the potential opportunities for
MSMEs—especially women-owned businesses—even amid the
negative effects of the COVID-19

Participants from the public and private
sectors summarized four critical recommendations for
preparing MSMEs to embrace digital

  1. Collaboration between the public and
    private sectors.
  2. Collaboration between traditional
    and new industries
  3. Creating a cybersecurity
  4. Promote innovative technology applications
    in the supply chain

Government officials, senior
experts and representatives from the public and private
sectors contributed to this discussion. Collectively they
offered a rich tapestry of recommendations and
reaffirmations. We’ve listed some of them below according
to the three sectors: public, private and

Private Business

efficiency, digital inclusion, digital security, and
inclusive digital finance.

  • Diane Wang, a
    member of the APEC Business Advisory Council, Founder,
    Chairperson, and CEO of DHgate:

collaboration between the public and private sectors,
including governments and business leaders, and other
multilateral organizations is important, to support MSMEs in
digital transformation.

  • Nancy Hong, Founder
    of NEOpine Trading Company in

“Government can provide us with
capability building in digital solutions, and increase
fundings or loans, and connect us with overseas business

  • Sword Zhu, CEO of Yizheng
    Haifeng Industry and Trade Co., Ltd. in

Capacity building and funding support
are crucial for MSMEs at the current

  • José Pablo Berardi, Commercial
    Director of Chilexpress in Chile

Many MSMEs
are searching for solutions to access to market, requiring
modernizing technology systems and expanding
interoperability capacity.

  • Pawoot
    Pongvitayapanu, CEO and Founder of in

“Government shall facilitate and
make the connection with other economies, and private
sectors shall work together in payments, logistics and
others. Thus, governments can push MSMEs going cross-border
better and better.”

  • Anissa Swastika, CEO of
    PT. Bertalenta Berinovasi in

Governments should promote more
opportunities for women to navigate the

  • Christine Wong, Vice President of
    International Affairs and Strategic Department at JD
    International and Andy Li, Senior Vice President at

E-commerce has played a prominent
role in boosting global trade amid the crisis. Smart
technologies such as smart production prediction, smart
logistics and innovative finance solutions have further
accelerated the new form of international

  • Winnie Wang, Executive President,
    Shenzhen Cross-Border E-Commerce

Cross-border e-commerce requires
interconnected cooperation. Governments should reach
agreements on logistics, customs import and export,
Intellectual property rights, talent standards, mutual

  • Oliver Wan, Head of

There should be regular meetings
among governments in APEC economies to align policies and
supervision of the logistics industry, give the
international logistics industry more flexibility and
development space in the region and make prices more

  • Dr. Richard Zhao, COO of
    International Business at NSFOCUS:

pillars to build a secured network: resilience and
“fail-safe,” cloud security, compliance, anti-DDoS,
endpoint security, and supply chain risk

  • Peter Liddell, Global Leader
    Operations Centre of Excellence (Supply Chain, Procurement)
    at KPMG:

Several emerging digital
technologies, including advanced analytics, robotic
automation, and augmented reality, can enhance supply chain
performance from plan, source, make, deliver, to return. It
can help future proof supply chain and reduce complexity and
uncertainty across the network.

  • Dr. Stephen
    Lam, COO at GS1 Hong Kong:

“With [Global
Data Standards], users can gain a shared view of goods as
they move through the supply chain, enhancing supply chain
visibility. It serves as the foundation for seamless
cross-border information flow and facilitates smooth
cross-border trade.”


  • Professor Sheng Bin, Dean of School of
    Economics at Nankai University and Director of China APEC

Governments should stimulate the
unique role of digital trade and e-commerce to address the
trade shock of COVID-19, for example, adopting more digital
products, digital transmission and digital

  • Dr. Huimin Wang, Deputy Director,
    Credit Institute, Chinese Academy of International Trade and
    Economic Cooperation:

New industries should
further strengthen integration and innovation with
traditional industries, enhancing the digitalization level
of enterprises and building a flexible supply chain. For
example, cross-border e-commerce platforms and foreign trade
comprehensive service companies should collaborate in
R&D, design, trading, logistics, warehousing, finance,
manufacturing, and other resources. This collaboration can
provide flexible and integrated smart solutions for MSMEs,
to meet customer expectations across all

  • Daniel Pellathy, Ph.D., Assistant
    Professor of Operations & Supply Chain Management, Grand
    Valley State University, Michigan, United

Mapping end-to-end supply chain cyber
security is important. They need to understand the nature,
type, and sources of risks that are specific to the
organization and industry and integrate with key supply
chain partners on both a strategic and operational

The Public Sector

  • Yang Song,
    Director, Department of International Trade and Economic
    Affairs, Ministry of Commerce of China, and China's
    Representative to APEC Committee on Trade and

APEC needs to create a sound
policy environment for trade and

  • Benlin Yu, Director General of
    Department of International Trade and Economic Affairs of
    Ministry of Commerce of China

“China has
long been committed to fostering a favorable policy
environment for MSMEs to embrace the digital economy, to
realize digital transformation, to upgrade the traditional
foreign trade and to boost bilateral and multilateral
cross-border e-commerce and digital trade

  • Dr. Witada Anukoonwattaka,
    Economic Affairs Officer, Trade Policy and Analysis Section,
    Trade and Investment Division, UNESCAP, suggested four
    policy implications: finance.

These are
paraphrased unless enclosed in quotation

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