GameDay transforms data into a visualised format for sports teams and organisations – iTWire


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COMPANY NEWS: Sports technology GameDay has tapped AI-driven platform Sisense to build its data visualisation capability in its new GameDay View solution.

GameDay obtains its data through its users, whether that be a player, coach, or sporting organisation logging in and completing a registration form. GameDay View is offered to customers who are then able to track in real-time the retention of their participants, year on year.

GameDay commercial director Chris Guest says the company chose Sisense because it gave them the ability to build within their own technology stack so Sisense could become integrated as a standard part of their offering for all their customers.

“We surface key information about events happening through various ways, such as an individual registering to attend an event or logging onto the GameDay mobile app to see where they’re coming in their competition. As we were collecting data, we wanted to put it in a more visualised format for sports and organisations team to present it better and make more accurate decisions in real-time,” Guest says.

“Sisense was chosen because it has a very promising 100% cloud-based solution, using the concept of ElastiCube, which bypasses a traditional data warehouse,” Guest adds. “The complexity and huge volume of our data meant that we needed to explore a modern data warehouse.”

GameDay is currently developing its GameDay View solution, and is seeing results, including reduction in time and costs and the ability to make informed decisions in real-time.

Work that would have previously taken 8-16 hours to complete and analyse specific data could be achieved in minutes and within a few clicks of a mouse.

Companies using the solution can compare results on a yearly basis, such as the growth of participation, growth of female participants, or retention across a certain age group.

“Thanks to Sisense, GameDay can provide access to data to customers and stakeholders faster and at scale. Enabling reporting in minutes and export key dashboards and graphs and drop them in a board report is so valuable to us and our customers,” Guest says.

The first use case for GameDay View was Hong Kong Rugby Union. Before GameDay View, the rugby club would pay consultants every three to four years to find out how many people were participating in the sport.

“GameDay View, powered by Sisense, has been able to simplify that process for them. They now have one centralised database where their participants are managed. They are able to access in real-time how many participants they’ve had and growth year on year,” Guest says.

Customers also don’t need to rely on manually intensive Excel spreadsheets or expensive, outsourced BI tools.

“We can use the AI to predict where we’re going to land in a certain month or so. Being able to predict what retention is going to look like, being able to set KPIs so organisations can measure that growth of benefits,” he says.

Guest considers the importance of having data so organisations can decide fast, and describes it as the way of the future.

Sisense regional vice president APAC Eyal Mekler cites GameDay how it is an example of how AI can be infused into sports technology to improve efficiencies, increase sports data transparency, and boost sports community engagement.

“We’re proud of the way Sisense is helping open more real-time, actionable insights for sports bodies and institutions. GameDay is a testament to how smart use of data analytics, combined with exceptional innovation, can rapidly transform an industry for the better,” Mekler concludes.


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