Traditional PC market booms in EMEA in 1Q2021, IDC figures show – iTWire

traditional-pc-market-booms-in-emea-in-1q2021,-idc-figures-show-–-itwire

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Traditional PC market booms in EMEA in 1Q2021, IDC figures show

Image by mohamed Hassan from Pixabay

The market for traditional PCs in Europe, the Middle East and Africa grew by 44.1% in the first quarter of 2021, with sales of 23.9 million unites, the technology analyst firm IDC says, adding that the three months were again affected by COVID-19, leading to consumer (65.7%) and commercial (30.1%) growth.

Western Europe saw growth of 42.0% year-on-year, with desktops falling by 21.0% while notebooks (74.2%) offset this drop, selling 12.6 million units.

Traditional PCs include desktops, notebooks, and workstations, and do not include tablets or x86 servers.

“This substantial notebook performance can be partially attributed to strong demand in the commercial segment,” said Simon Thomas, research analyst for IDC Western European Personal Computing Devices.

“The ongoing demand for devices to support remote work and education due to extended lockdowns primarily contributed to the substantial growth, despite persisting supply constraints.”

Overall, the commercial market in Western Europe saw 26.0% growth year-on-year, mainly due to another buoyant quarter in education and small and medium businesses.

pc 1q2021 idc

The growth in the consumer sector was notable, reaching 75.4% year-on-year, making a total of 6.3 million units. Desktops also showed gains, with growth of 46.6%, which was put down to demand for gaming machines.

“As expected, the PC market reported another record growth, especially when compared to a relatively weaker 2020Q1,” said Stefania Lorenz of IDC EMEA.

“Both regions, CEE [central and eastern Europe] and MEA reported annual growth of 53.1% and 43.1% respectively, with double-digit growth achieved in both form factors, notebooks, and desktops. Demand was strong in both the commercial and consumer sectors.

“In the CEE region the consumer segment grew by 69.1% year-on-year fuelled by ongoing demand and the push from vendors to fill up shelf-space and the low inventory in the market.

“The commercial sector continues to be driven by education deals across both regions.”


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